Company | Hyperquake | Cincinnati, OH
Client | Procter & Gamble | Cincinnati, OH
Tasked with overhauling the Bounce brand for the first time in thirty years, hyperQUAKE created a new logo and packaging, and aided in the creation and launch of new brand tiers. The process ran from concept to production. My role included consulting with the client regarding aspirational imagery for the front of the package, as well as securing rights to images chosen and manipulating them for optimal effect.